TRICKSTER
In collaboration with Beckmans college of design and ISIPCA
Art Directed by Linnea Arminda Birkelund, Oscar Hagberg, Greta Gustafsson
Trickster explores the diverse nature of reality by situating mythological narratives in our contemporary societies. As characters, the tricksters of mythology represent disruption and mischief, often portrayed as cunning, witty, humorous and unpredictable. Just as our personalities, they represent a moral and social greyzone; neither good nor bad.
In this concept, Bäckahästen (“the brook horse”), luring children and adults to drown with its beauty in Swedish folklore, is portrayed as an influencer. The Fox, a cunning figure using his fur as camouflage while tricking other animals, is represented as a character with political power. Pan in turn takes the form of an incel, angry at the world while being left out by the gods who find him repelling. Bitter about his existence, he wont stop blaming others for it. Each story draws parallels between mythology and today’s political, social, and cultural landscapes, providing a dynamic lens to understand the complex tapestry of our time. Can the idea of the trickster help us understand our fault-findings and simplistic view of each other?
Mars 2024
Art Directed by Linnea Arminda Birkelund, Oscar Hagberg, Greta Gustafsson
Trickster explores the diverse nature of reality by situating mythological narratives in our contemporary societies. As characters, the tricksters of mythology represent disruption and mischief, often portrayed as cunning, witty, humorous and unpredictable. Just as our personalities, they represent a moral and social greyzone; neither good nor bad.
In this concept, Bäckahästen (“the brook horse”), luring children and adults to drown with its beauty in Swedish folklore, is portrayed as an influencer. The Fox, a cunning figure using his fur as camouflage while tricking other animals, is represented as a character with political power. Pan in turn takes the form of an incel, angry at the world while being left out by the gods who find him repelling. Bitter about his existence, he wont stop blaming others for it. Each story draws parallels between mythology and today’s political, social, and cultural landscapes, providing a dynamic lens to understand the complex tapestry of our time. Can the idea of the trickster help us understand our fault-findings and simplistic view of each other?
Mars 2024
Art Direction: Linnea Arminda Birkelund, Oscar Hagberg, Greta Gustafsson
Makeup, hair and sfx: Emma Eastop
Set Design: Emma Nira Birkelund, Karin Sonnsjö
Music: Alva Johansson
Grading: Simon Averin
Perfumers: Maia (Jungwon) Choi, Jiwoo Lee, Carlos Neira, Éva Lévêcot
Models: Charlie, Aron Bergdahl, Lars Fuhre
Location: Hellstens Hotels, Crystal Plaza Hotel, Bo-Hotels
Clothes: HUMANA
Camera equipment: Ljud & Bildmedia AB
Exhibitions:
Confort Mental, Paris
PJADAD, Stockholm
Photo: Oscar Hagberg
Makeup, hair and sfx: Emma Eastop
Set Design: Emma Nira Birkelund, Karin Sonnsjö
Music: Alva Johansson
Grading: Simon Averin
Perfumers: Maia (Jungwon) Choi, Jiwoo Lee, Carlos Neira, Éva Lévêcot
Models: Charlie, Aron Bergdahl, Lars Fuhre
Location: Hellstens Hotels, Crystal Plaza Hotel, Bo-Hotels
Clothes: HUMANA
Camera equipment: Ljud & Bildmedia AB
Exhibitions:
Confort Mental, Paris
PJADAD, Stockholm
Photo: Oscar Hagberg